Comments for Unsolicited Marketing Advice http://www.unsolicitedmarketingadvice.com Stuff you didn't ask for regarding basic communications, marketing & public relations theory, as well as practical applications and a good dose of applied technology. Thu, 14 Apr 2011 22:02:59 +0000 hourly 1 http://wordpress.org/?v=3.1 Comment on Helpful Guidelines for Writing Sponsorship Announcements by Rick http://www.unsolicitedmarketingadvice.com/2009/09/14/helpful-guidelines-for-writing-sponsorship-announcements/#comment-233 Rick Thu, 14 Apr 2011 22:02:59 +0000 http://174.120.171.5/~warren/?p=167#comment-233 10.Avoid – Price information of any type. Words to avoid include: free, sale, economical, affordable, and so forth. Limited time offers, trials and special gifts are not acceptable. WHAT? No offer? No Time Limit? Why would anyone go to a business when all thay say is "If you ever want to stop by, we are open. No rush, we have no offer, no limited supply and no reason to stop today... But we are open and their is no rush. It's like telling an old friend, Hi Bob, nice to see you. Stop by the house sometime. Bob said OK, I'll do that someday... RIGHT... Bob will never stop by, Why? You never gave Bob a reason. So next time you see Bob. Hi Bob, nice to see you. Hey we are having a BBQ this weekend at my house and all of our old friends will be there, so why not come over? Now Bob has an offer and a time limit to respond. What' is Bob going to say? Yes or No? He can't say, Someday.... Have you ever heard a car ad that did not have a time limit? Sale Ends April 30th. OK, I'll get off my soap box.... I do like your web page... Have a nice day Rick Petty 10.Avoid – Price information of any type. Words to avoid include: free, sale, economical, affordable, and so forth. Limited time offers, trials and special gifts are not acceptable.
WHAT? No offer? No Time Limit? Why would anyone go to a business when all thay say is “If you ever want to stop by, we are open. No rush, we have no offer, no limited supply and no reason to stop today… But we are open and their is no rush.
It’s like telling an old friend, Hi Bob, nice to see you. Stop by the house sometime.
Bob said OK, I’ll do that someday… RIGHT… Bob will never stop by, Why? You never gave Bob a reason. So next time you see Bob. Hi Bob, nice to see you. Hey we are having a BBQ this weekend at my house and all of our old friends will be there, so why not come over? Now Bob has an offer and a time limit to respond. What’ is Bob going to say? Yes or No? He can’t say, Someday….
Have you ever heard a car ad that did not have a time limit? Sale Ends April 30th. OK, I’ll get off my soap box….

I do like your web page…
Have a nice day
Rick Petty

]]> Comment on Rediscovering Word of Mouth Communication by Tweets that mention Rediscovering Word of Mouth Communication » Unsolicited Marketing Advice -- Topsy.com http://www.unsolicitedmarketingadvice.com/2006/02/15/rediscovering-word-of-mouth-communication/#comment-101 Tweets that mention Rediscovering Word of Mouth Communication » Unsolicited Marketing Advice -- Topsy.com Wed, 23 Feb 2011 10:54:44 +0000 http://174.120.171.5/~warren/?p=55#comment-101 [...] This post was mentioned on Twitter by Katarat Ebda'a, themedialogist. themedialogist said: Rediscovering Word of Mouth Communication » Unsolicited Marketing Advice http://t.co/NkuC8fz [...] [...] This post was mentioned on Twitter by Katarat Ebda'a, themedialogist. themedialogist said: Rediscovering Word of Mouth Communication » Unsolicited Marketing Advice http://t.co/NkuC8fz [...]

]]> Comment on Three Ways to Use Seed Lists to Your Advantage by Gail Dobbins http://www.unsolicitedmarketingadvice.com/2008/01/08/three-ways-to-use-seed-lists-to-your-advantage/#comment-15 Gail Dobbins Sat, 15 Jan 2011 16:41:54 +0000 http://174.120.171.5/~warren/?p=149#comment-15 There's another reason to add seed lists to your mailings. While working for a direct mail/database marketing company, we often sent huge (hundreds of thousands of pieces) for large national companies. One such mailing accidentally did not include the seed list. The mailing received no (that's zero) response which is odd, and we could not confirm with the US Postal bulk mail division that the mailing even went out once it was checked in to the post office bulk mail department. We searched the concrete floor for the bags of mail and could not find any trace of it. Without the seed list, we could not prove the mailing reached consumer mail boxes. Bummer for the unhappy client! There’s another reason to add seed lists to your mailings. While working for a direct mail/database marketing company, we often sent huge (hundreds of thousands of pieces) for large national companies. One such mailing accidentally did not include the seed list. The mailing received no (that’s zero) response which is odd, and we could not confirm with the US Postal bulk mail division that the mailing even went out once it was checked in to the post office bulk mail department. We searched the concrete floor for the bags of mail and could not find any trace of it. Without the seed list, we could not prove the mailing reached consumer mail boxes. Bummer for the unhappy client!

]]> Comment on What is “Unsolicited Marketing Advice?” by Candace http://www.unsolicitedmarketingadvice.com/2005/08/11/what-is-%e2%80%9cunsolicited-marketing-advice%e2%80%9d/#comment-2 Candace Tue, 30 Aug 2005 21:24:00 +0000 http://174.120.171.5/~warren/?p=6#comment-2 I, for one, think your blog is awesome. :) I, for one, think your blog is awesome. :)

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