Category Archive: Research

Nov 23

Mining Networks

Information Research Through Finding & Following Subject Matter Experts  When researching a topic, Googling, using Linkedin Answers, searching Twitter, posting a tweet to your peeps, phoning contacts, or retaining an information broker are all good approaches. Another effective tool is mining Delicious bookmarks and, better yet, mining the Delicious user network. Delicious (formerly is …

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Jul 02

How Non-Response Bias Can Ruin Your Mail Survey

Many marketers rely on mail surveys to measure customer satisfaction, or to gather information about the marketplace. Unfortunately, their confidence in such research is often misplaced because they fail to compensate for certain limitations of the mail methodology. The key to accurate survey research is that the sample is “representative” of the population as a …

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