Category Archive: Radio Advertising

Sep 14

Helpful Guidelines for Writing Sponsorship Announcements

Tips on Constructing Underwriting AcknowledgementsFor Public Radio & Television Sponsoring a program on public radio or TV is just one part of a public relations or marketing strategy – the other part is getting public credit for your donation. In commercial radio and television, your investment typically provides you with time for what is appropriately …

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May 14

A Free, 1-1/2 Hour Course on Creating Radio Advertising

The Norman Agency (Toronto) has an excellent series of podcasts on creating good radio advertising. Each segment of their Creative Conversations podcast with Creative Director Jim Norman Project Manager Becky Trenton (Feed iTunes) runs five to 10 minutes. There are currently 11 casts, so thrown together in a playlist or onto a CD, these sessions …

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