Category Archive: Journalism

Nov 16

Practicing Guerrilla PR with ‘Help a Reporter Out’

Smaller organizations and non-profits often have a challenge in communicating their story to the media. Not only do they have limited staff and budgets, but today’s pool of journalists is smaller and busier. Enter Help a Reporter Out, a way of connecting journalists working on specific projects with subject matter experts in business or academia, …

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May 18

Twelve Ways Newspapers Can Reinvent Themselves

It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …

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