Category Archive: Healthcare Marketing

Jul 31

Hospitals Using Social & New Media for ‘Storytelling’ and More

Al Maruggi of Provident Partners and The Marketing Edge podcast (iTunes link) has posted a video of his presentation, “Storytelling Using the New Media,” to the Minnesota Healthcare Strategy and Communication Network annual conference on July 20, 2007. In the presentation, he covers use of podcasting, videocasting and social media for hospital marketing, physician relations …

Continue reading »

Mar 31

Four Ways to Use Podcasting in Healthcare

Jim Larranaga of Priority Publications has a nice white paper available for healthcare marketers available called “Launching and Leveraging Healthcare Podcasts” (PDF,available via e-mail request). It provides a general overview of the medium and its growing popularity for those who may not yet be familiar with podcasting, including reasons why podcasting is taking off such …

Continue reading »