Nov
23
Information Research Through Finding & Following Subject Matter Experts When researching a topic, Googling, using Linkedin Answers, searching Twitter, posting a tweet to your peeps, phoning contacts, or retaining an information broker are all good approaches. Another effective tool is mining Delicious bookmarks and, better yet, mining the Delicious user network. Delicious (formerly Del.icio.us) is …
May
18
It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …
Apr
06
Misspellings of brand names, mislocation of buildings on a campus, or just plain incorrect data on GPS systems can be frustrating. The two main map makers for GPS devices are Tele Atlas (www.teleatlas.com) and Navteq (www.navteq.com). Both offer ways to submit updates to their maps via their Web sites. Map Feedback for Tele Atlas http://mapinsight.teleatlas.com/ …
Jan
08
If your organization does any amount of direct mail, you should be using seed lists. A seed list is an extra set of addresses that are added to your mailing. The seed list names are added to the mailing regardless of whether they match the target criteria used to develop your list. They generally include …
Dec
03
Thousands of years ago, Julius Caesar declared that all Gaul was divided into three parts. Today, a similar observation can help put the wild territory of branding into perspective for marketing managers. In the realm of corporate identity, there are three primary branding approaches: Independent branding Endorsed branding Monolithic branding Independent Branding Independent branding an …
