Tips on Constructing Underwriting AcknowledgementsFor Public Radio & Television Sponsoring a program on public radio or TV is just one part of a public relations or marketing strategy – the other part is getting public credit for your donation. In commercial radio and television, your investment typically provides you with time for what is appropriately …
Category Archive: Copy Writing
Nov
08
The Use and Abuse of Questions in Copywriting
Questions are frequently abused as a copywriting technique. They are often used too quickly, too frequently and without thought of the reader’s needs. You’ll improve your copywriting if you avoid questions more often than you use them. Here’s why: The Fallacy of EngagementQuestions are an engagement device. That is, they slow a reader down and …
May
29
Hard Sell vs. Enchantment Words for Relationship Development in Copy Writing
SoftTopicCopyWritingSecrets.com authors Judith Sherven and Jim Sniechowski in an interview with David Steele of BuildingYourIdealPractice.com identify the following top 10 “hard sell” words. These words should be taboo in copy writing intended to develop a relationship with the reader. They especially don’t work in care giving or service professions where one is trying to build …
May
21
Writing Effective Calls to Action
An effective call to action (CTA) helps your customer take the next step toward a purchase decision. Eloquent copywriting will come to naught unless you first know what you want your readers to do and then build explicit calls to action into your brochures, direct mail, advertising, Web pages, and other communication efforts. Calls to …
Apr
19
The Problem-Agitate-Solve Formula for Copy Writing
Judith Sherven and Jim Sniechowski explain there are two schools of thought on writing a web page (Listen to podcast interview with David Steele). One is to start with benefits – you will get this and that if you do this. The second school of thought is to start with the problem. The problem-agitate-solve approach …
