Category Archive: Career

Apr 30

Good Advice for New PR Staff

We came across two items recently that provide some good advice for the new PR practitioner in their first job. First, David Jones and Ed Lee discuss the skills they want new staff to develop in an interview with Paull Young on the Forward Podcast. These include: Reading Writing Monitoring Leadership skill Terry Fallis has …

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Mar 06

Using LinkedIn.com for Professional and Career Development

A newly unemployed relative recently asked me the merits of LinkedIn.com compared with CareerBuilder and Monster. While it’s true all three can be used as an online resume site, LinkedIn is more of a networking destination, while Career Builder and Monster are more focused on job seeking. Marketing and PR professionals can benefit from LinkedIn …

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Jan 08

Job Seeking Advice for New PR Grads

Here are a few tips for finding your first job in public relations. 1. Know how to get your foot in the doorJohn January and Tug McTighe had a fairly long riff on job seeking tips for creative types (including copywriters, of course) in their August 7, 2006 edition of the American Copywriter podcast. Some …

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Aug 22

Discovering a Key Strategy for Personal & Career Development

Among commonly repeated strategies for self development, one is notable for how frequently it is mentioned: developing a consistent habit of reading. As mentioned previously, Bill Hybels recommends always having two leadership books that you are in the process of reading, and Mark Horstman of the top-rated podcast Manager Tools reads an amazing 200 books …

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Jun 01

Podcasting as a Career Development Tool

Our article, “How Podcasts and Podcasting Can Leverage Your Career” was just published in the June 2006 edition of Podcast User Magazine (Free download / PDF, 1.7MB, page 21). The article discusses how you can learn job skills, develop technical fluency, make contacts, and find inspiration through podcasting. Surprisingly, just being an active podcast listener …

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