Category Archive: Branding

Apr
06

Correcting Your Company’s Brand Name on GPS Systems

garmingps

Misspellings of brand names, mislocation of buildings on a campus, or just plain incorrect data on GPS systems can be frustrating. The two main map makers for GPS devices are Tele Atlas (www.teleatlas.com) and Navteq (www.navteq.com). Both offer ways to submit updates to their maps via their Web sites. Map Feedback for Tele Atlas http://mapinsight.teleatlas.com/ …

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May
03

Polish Your Employees’ Name Badge Presentation

Good customer service and safety standards encourage your employees wear their name badges in a clearly visible manner, but sometimes this can be a challenge. Name tags with simple pins are common in restaurant and retail businesses, but corporate organizations generally issue a name badge. Frequently these are embedded with a proximity reader, bar code, …

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Jul
09

Enhance Your Brand Image by Establishing E-mail Signature Standards

When your employees send e-mail, the recipients need to know: Who is sending this information What is their title or role What is the name of their company How can I contact them To provide this information in a standard and professional manner, consider establishing a company standard for signature blocks in e-mail. In Microsoft …

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Jan
18

A 2-Year-Old Demonstrates Brand Recognition

Two-year-old Carter Clark demonstrates just how early brand recognition develops in children. With Dad Rob’s help, he reviews the logos of 10 companies (8 major corporations and 2 local organizations) and more or less correctly identifies all but one (sorry, Old Navy). Plus, he basically understands the company’s products as they relate to his world. …

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Nov
20

Logos that Inspire & Confuse

The Random Logo ProjectArt Director Bill Green over at Make the Logo Bigger is encouraging submissions to his Random Logo Project on Flickr (see original / recent posts). His modest goal is to create the world’s largest collection of logos, which is probably more realistic than some many of my goals. Nevertheless, this Flickr group …

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