Category Archive: Billboards

Nov
07

Billboard Basics: Six Rules of Thumb for Creating Outdoor Advertising

Everyone loves billboards. As a marketing technique, they’re inherently sexy. In addition, perhaps because the “magic bullet” theory of communications is so popular, people overestimate their effectiveness. Plus, they’re a simple, flat canvas, so it seems like they should be “easy” to create. Misconceptions abound with billboards, but there are a few basics that can …

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