Category Archive: Advertising

Jun 22

Limit Your Radio Ads to 80 Words – Or Less

Freelance Irish copywriter Nick Kelly has a recommendation for the number of words that should be squished into a 30 second radio spot. In a seminar rebroadcast on The Persuaders Marketing Podcast (Web Link / iTunes Link), Kelly recommends limiting a radio spot to 80 words. Further limit the spot to 70 words and you’ll …

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Feb 20

Rewatching this Year’s Superbowl Commercials

We once read the suggestion that when preparing to develop a television advertising campaign, a marketer should consider showing administrators a series of outstanding examples. The idea was to gain organizational commitment to some basic principles that might otherwise not be obvious. This, of course, sounds like an excuse for re-watching this year’s Superbowl commercials …

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