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Search results for: why you should avoid click here in web
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Writing Effective Calls to Action
An effective call to action (CTA) helps your customer take the next step toward a purchase decision. Eloquent copywriting will come to naught unless you first know what you want your readers to do and then build explicit calls to action into your brochures, direct mail, advertising, Web pages, and other communication efforts. Calls to …
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Why You Should Avoid ‘Click Here’ in Web Writing
Using “click here” is bad web writing style and should be eradicated from your Web site. The primary reason why this common approach to hyperlinking should be avoided is that “click here” doesn’t help users. In fact, it hinders users. As we all should know, users don’t actually read Web pages. They use a unique …
