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Why Postscripts Are a Mandatory Element in Direct Mail Letters
Of all the clippings stashed away in binders in my office, my favorite is a 1997 one by the late Ray Jutkins regarding the use of postscripts in direct mail. Ray’s key point: Research has shown that 79 percent of people who open your direct mail will read the P.S. first. If you didn’t catch …
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CRM, Direct Mail & All that Jazz
This is an index of Unsolicited posts on customer relationship management, direct marketing, direct mail, data warehouses and so forth: The Latest Buzzword: Return on Customer Understanding Newcomer List Sources, Vendors and Programs Are You Seizing the Opportunity to Capture Newcomers? How Direct Mail Tactics Can Harm Reputation Why Postscripts Are a Mandatory Element in …
