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Resource Pit
A Collection of Outstanding & Often Obscure Resources For the Marketing or Public Relations Manager This is a collection of links that you may find helpful. Hopefully you won’t find the usual suspects listed here. We figure you can Google those yourself. If you find this resource pit useful, please tweet, bookmark or otherwise share …
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A Secret Weapon for Developing Award-Winning Campaigns
The Use of Information Researchin PR & Marketing Campaign DevelopmentAll good public relations and marketing campaigns start with research.Some seek the “big idea” for the successful campaign, but more often than not, big ideas are actually generated from an astute understanding of the realities of the particular marketplace – an understanding made clearer and grasped …
