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Search results for: obvious next product
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The Obvious Next Product
P is for Product, but product development is often an overlooked element of the marketing mix, especially in small to mid-size businesses. Perhaps it’s a lack of creativity, the result of natural myopic business focus, or a function of the quality of marketing staff. Regardless, the primary, under girding principle of marketing is to meet …
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Characteristics & Communication Implications of Various New Media
Good communicators understand the differences among and between various communication channels. They write one way for a news release and another way for a sales brochure and yet another way for business correspondence. Likewise, they’ll choose direct mail in one situation and write long copy, while for the same product in a different situation they’ll …
