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Search results for: new tools and social media cause
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The Trouble with Twitter
In jumping on the Twitter bandwagon, many communicators are forgetting communication basics. Surveying the use of Twitter by organizations shows many, if not most, are using Twitter exclusively as a one-way communication tool. A prime example of this is when an organization’s Twitter strategy is limited to tweeting its news releases. Hello, guys, this is …
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Twelve Ways Newspapers Can Reinvent Themselves
It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …
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New Tools and Social Media Cause Practitioners to Sound Warnings about the Future of Public Relations
“The Future of PR” is the subject of a video compiled by the Council of PR Firms with commentary from various noteable principals and practitioners within the field. Although not a structured presentation, the video does touch on some of the major forces influencing the direction of public relations today, the majority of which are …
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Hospitals Using Social & New Media for ‘Storytelling’ and More
Al Maruggi of Provident Partners and The Marketing Edge podcast (iTunes link) has posted a video of his presentation, “Storytelling Using the New Media,” to the Minnesota Healthcare Strategy and Communication Network annual conference on July 20, 2007. In the presentation, he covers use of podcasting, videocasting and social media for hospital marketing, physician relations …
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Characteristics & Communication Implications of Various New Media
Good communicators understand the differences among and between various communication channels. They write one way for a news release and another way for a sales brochure and yet another way for business correspondence. Likewise, they’ll choose direct mail in one situation and write long copy, while for the same product in a different situation they’ll …
