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Twelve Ways Newspapers Can Reinvent Themselves
It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …
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Tools for Selecting Memorable and Mnemonic Phone Numbers
Your telephone number is the front door to your business. When developing a new service, it is wise to look at every entryway people use to reach your business, including your phone number. Sometimes a unique phone number can help people remember your number, or at least make it easier to dial. There are two …
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Limit Your Radio Ads to 80 Words – Or Less
Freelance Irish copywriter Nick Kelly has a recommendation for the number of words that should be squished into a 30 second radio spot. In a seminar rebroadcast on The Persuaders Marketing Podcast (Web Link / iTunes Link), Kelly recommends limiting a radio spot to 80 words. Further limit the spot to 70 words and you’ll …
