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Twelve Ways Newspapers Can Reinvent Themselves
It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …
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The Obvious Next Product
P is for Product, but product development is often an overlooked element of the marketing mix, especially in small to mid-size businesses. Perhaps it’s a lack of creativity, the result of natural myopic business focus, or a function of the quality of marketing staff. Regardless, the primary, under girding principle of marketing is to meet …
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Rediscovering Word of Mouth Communication
The comic strip Shoe by Chris Cassatt and Gary Brookins featured a humorous view on word-of-mouth communications on Monday (View 13 Feb 2006 strip on ucomics.com). Of course, humor is funny because of its underlying truth. In fact, word of mouth is often cited as one the most significant methods of communication in general, and …
