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10 Ways to Get the Most Out of Your Writing Staff
Editor’s Note: This guest article by Greta Bolger, principal of Bolger + Battle, was originally published for her clients under the title “10 Ways to Make Writers Do their Best to Make You Look Good.” Unsolicited is pleased to reprint the article here with the author’s permission since generating excellent copy is a frequent challenge …
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Is Your Product Boring?
It’s amazing how much energy is embodied in many non-carbonated beverage products. We’re not talking about Red Bull, or the caffeine and sugar combinations that give some products their kick, but rather the virtual energy created by the uniqueness of the contents and/or the excitement of their packaging. Some examples: Arizona Black Tea with Ginseng …
