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A Secret Weapon for Developing Award-Winning Campaigns
The Use of Information Researchin PR & Marketing Campaign DevelopmentAll good public relations and marketing campaigns start with research.Some seek the “big idea” for the successful campaign, but more often than not, big ideas are actually generated from an astute understanding of the realities of the particular marketplace – an understanding made clearer and grasped …
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Insights Especially for Hospital Marketers
This is an index of Unsolicited posts specifically of interest to hospital marketers and public relations professionals: Self-Assessment & Benchmarking for Hospital Marketers (on Thursdays) Closure of Walter Reed Medical Center Prompts Focus on Company Histories All Branding is Divided into Three Parts (with hospital system examples) Squidoo Resources for Hospital Marketing Early Adopters of …
