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How Direct Mail Tactics Can Harm Reputation
Ruining Trust through High Pressure MarketingI really like my Discover Card credit card: well accepted, no fee, cash back, online account access, virtual shopping numbers. It’s great. But they’re starting to upset me because of their questionable direct mail tactics. Repeatedly I’ve received mailings, somewhat smaller than a statement in size that say “Important Information …
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CRM, Direct Mail & All that Jazz
This is an index of Unsolicited posts on customer relationship management, direct marketing, direct mail, data warehouses and so forth: The Latest Buzzword: Return on Customer Understanding Newcomer List Sources, Vendors and Programs Are You Seizing the Opportunity to Capture Newcomers? How Direct Mail Tactics Can Harm Reputation Why Postscripts Are a Mandatory Element in …
