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Search results for: getting readers to page two of your
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Twelve Ways Newspapers Can Reinvent Themselves
It is clear that newspapers across the country are in the midst of a crisis. Dozens have closed in the past two years, including some large, metropolitan dailies like the Rocky Mountain News, Seattle Post-Intelligencer, The Cincinnati Post and Tucson Citizen. Others have threatened to close, sought bankruptcy protection, merged, or moved to partial week …
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Getting Readers to Page Two of Your Direct Mail Letter (Where to Page Break)
I recently received a fund raising letter from my son’s college. It was well written and formatted, and if tuition wasn’t due in another month, I may have even opened my wallet. One common flow in this otherwise excellent appeal was how the reader was taken from the end of page one to the top …
