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  • Getting Your Event on Your Audience’s Calendar

    You’ve worked hard on designing and promoting your event. Now the challenge is making sure those hard-earned registrations actually show up. In some cases, reminder calls are appropriate, but in an age driven by electronic calendars what you really could use is an easy way to get your event onto your audience’s computer or PDA. …

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  • Enhance Your Brand Image by Establishing E-mail Signature Standards

    When your employees send e-mail, the recipients need to know: Who is sending this information What is their title or role What is the name of their company How can I contact them To provide this information in a standard and professional manner, consider establishing a company standard for signature blocks in e-mail. In Microsoft …

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  • Customer Experience Trumps PR Whitewash

    Joe Flower explains why customer experience always trumps public relations in his article, “Kevin’s Story,” in Hospitals & Health Networks magazine. While staff tends to feel that “our story must defeat their story,” they fail to realize that “the ER, the admitting desk and the billing department have a far more powerful effect on what …

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  • Apply These Rules of Thumb to Work Smarter and Leaner

    Editor’s Note: The Lean Communicator Editor Liz Guthridge shares some general guidelines for working smarter and leaner. By applying these rules of thumb, you can save time while adding value and making improvements.The 80-20 rule is a terrific rule of thumb to live and work by—but it’s just one of many you should have in …

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  • Two Computer Timesavers: Using the Places Bar & Defaulting to Details View

    It’s easy to waste time clicking through folders on your computer, especially when you have lots of them. Here are a couple efficiency tips that may come in handy. 1) Put Your Most Frequently Used Folders on the Places Bar in Microsoft OfficeIf you find your self frequently navigating through folders and subfolders when opening …

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