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Insights Especially for Hospital Marketers
This is an index of Unsolicited posts specifically of interest to hospital marketers and public relations professionals: Self-Assessment & Benchmarking for Hospital Marketers (on Thursdays) Closure of Walter Reed Medical Center Prompts Focus on Company Histories All Branding is Divided into Three Parts (with hospital system examples) Squidoo Resources for Hospital Marketing Early Adopters of …
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All Branding is Divided into Three Parts
Thousands of years ago, Julius Caesar declared that all Gaul was divided into three parts. Today, a similar observation can help put the wild territory of branding into perspective for marketing managers. In the realm of corporate identity, there are three primary branding approaches: Independent branding Endorsed branding Monolithic branding Independent Branding Independent branding an …
