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Recent Productivity Links: E-mail, Sleep and Margin
E-mail Productivity Merlin Mann of 43folders.com recently spoke to Googleplex employees regarding his inbox zero concepts in a presentation posted in video, audio and iTunes podcast formats. The presentation slides are also available separately (but not a substitute for the presentation itself). Living with an empty inbox can be a significant stress reducer since the …
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Hard Sell vs. Enchantment Words for Relationship Development in Copy Writing
SoftTopicCopyWritingSecrets.com authors Judith Sherven and Jim Sniechowski in an interview with David Steele of BuildingYourIdealPractice.com identify the following top 10 “hard sell” words. These words should be taboo in copy writing intended to develop a relationship with the reader. They especially don’t work in care giving or service professions where one is trying to build …
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The Problem-Agitate-Solve Formula for Copy Writing
Judith Sherven and Jim Sniechowski explain there are two schools of thought on writing a web page (Listen to podcast interview with David Steele). One is to start with benefits – you will get this and that if you do this. The second school of thought is to start with the problem. The problem-agitate-solve approach …
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Using LinkedIn.com for Professional and Career Development
A newly unemployed relative recently asked me the merits of LinkedIn.com compared with CareerBuilder and Monster. While it’s true all three can be used as an online resume site, LinkedIn is more of a networking destination, while Career Builder and Monster are more focused on job seeking. Marketing and PR professionals can benefit from LinkedIn …
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Super Bowl Essentials 2007
Super Bowl XLI is almost upon us, with game time scheduled for 6 p.m. Sunday, Feb. 4 in South Florida. Of course, even with two great teams — the Chicago Bears and the Indianapolis Colts — many viewers will be enjoying the commercials as much or more than the game. And at $2.6 million per …
