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Recent Productivity Links: E-mail, Sleep and Margin
E-mail Productivity Merlin Mann of 43folders.com recently spoke to Googleplex employees regarding his inbox zero concepts in a presentation posted in video, audio and iTunes podcast formats. The presentation slides are also available separately (but not a substitute for the presentation itself). Living with an empty inbox can be a significant stress reducer since the …
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What Response Rate Should You Expect from Your Direct Mail?
Marketers often ask what type of response rates they should expect from their direct mail efforts. The answer is actually quite simple: it depends. Response rates from one half of one percent (0.5%) to two percent are often mentioned within the industry. But in reality, direct mail response rates are highly variable. In my experience, …
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Super Bowl Essentials 2007
Super Bowl XLI is almost upon us, with game time scheduled for 6 p.m. Sunday, Feb. 4 in South Florida. Of course, even with two great teams — the Chicago Bears and the Indianapolis Colts — many viewers will be enjoying the commercials as much or more than the game. And at $2.6 million per …
