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What Response Rate Should You Expect from Your Direct Mail?
Marketers often ask what type of response rates they should expect from their direct mail efforts. The answer is actually quite simple: it depends. Response rates from one half of one percent (0.5%) to two percent are often mentioned within the industry. But in reality, direct mail response rates are highly variable. In my experience, …
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Super Bowl Essentials 2007
Super Bowl XLI is almost upon us, with game time scheduled for 6 p.m. Sunday, Feb. 4 in South Florida. Of course, even with two great teams — the Chicago Bears and the Indianapolis Colts — many viewers will be enjoying the commercials as much or more than the game. And at $2.6 million per …
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Recent David Allen Interview Focuses on E-mail Productivity
Merlin Mann has been conducting a series of interviews with author David Allen (Getting Things Done) on his 43 Folders podcast. The most recent episode, Productive Talk: E-mail (iTunes link), is especially good and worth the 18-minute listen. Once you’ve managed your e-mail inbox, you’ll be able to waste some time on the Internet, which …
