“The Future of PR” is the subject of a video compiled by the Council of PR Firms with commentary from various noteable principals and practitioners within the field. Although not a structured presentation, the video does touch on some of the major forces influencing the direction of public relations today, the majority of which are influenced by the growth of new and social media tools available to practitioners, their clients and the public.
Points that he speakers touch on include:
- Social media’s effect on journalism
- Media fragmentation
- Changes in value relationships between clients and PR firms
- Need for client education due to new and social media growth
- Talent recruitment
- Diversity
- Increased need for authenticity
- The speed with which PR tools are developing and changing
- A need to refocus on the basics principles of PR in light of the rise of new media and tools
Additional Links
PR Industry Leaders Put Their Feet in Their Mouths at Critical Issues Forum
The Future of Public Relations
Students: The Council of PR Firms asks, “What is the most dangerous idea in PR today?”
Dangers Equal Opportunity for Smart Marketers, PR Firms
