Monday, October 27, 2008

 

Update: Calendar Marketing Approaches

In an update to our earlier post, "Getting Your Event on Your Audience's Calendar," Calgoo.com will soon launch a cross-platform service that promises to put events like your company’s upcoming education seminars, your store’s upcoming sales events, your professional sports team’s game times, a golf course’s open tee times, or even relevant eBay auctions on your Outlook, Google or iCal calendar. The company describes their approach as a permission-based marketing medium for businesses to promote time-sensitive products and services

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© 2009 Warren Allan Johnson
Posted by Warren Allan Johnson @ 8:00 PM | Permalink | |


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